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The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

News

Concrete Playground becomes online travel agent, launches Concrete Playground Trips, sees travel ad revenue, demand soar – eyes purchase data trove, plus search and social acquisition budgets

By Brendan Coyne - Editor

19 September 2022 3 min read

By Brendan Coyne - Editor

19 September 2022 3 min read

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

News

Ex-Unilever exec Paul Connell joins Big Red Group as CMO - says no need to save the world or ‘cause jump’ as growth and purpose go hand in hand

By Sam Buckingham-Jones - Deputy Editor

5 July 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

5 July 2022 5 min read

News

Wavemaker names Phil Mumford as Adelaide MD

By Sam Buckingham-Jones - Deputy Editor

16 May 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

16 May 2022 3 min read

News

‘Fiji is a paradise… sound good?' 100 agencies pile in for $17m media, creative accounts after open invite from Tourism Fiji’s boss on LinkedIn

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 4 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

News

whiteGREY names Magdalina Triantafyllidis as new Melbourne MD

By Sam Buckingham-Jones - Deputy Editor

20 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

20 February 2022 2 min read

Deep Dive

Mi3's Top 10 Tech stories of 2021: Stack wars, tracking armageddon and explosive allegations that Google and Facebook colluded to rig the ad market

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 4 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 4 min read

News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read